Direction White
Launch price 19M EGP*
*Prices, availability, and purchase conditions may change frequently. Contact a representative for the latest availability and pricing.

Key information
- Delivery date
August 2026
- Location
- Payment plan
- Number of buildings
- Property types
Apartment, Duplex, Townhouse, Villa
Payment plan
20%
Down payment
At sales launch
Project timeline
Project announcement
Construction Started
Expected Completion
Units
from developer
apartment
Layout type | Size (sqm) | Floor plan |
---|---|---|
Type B | 255 |
duplex
Layout type | Size (sqm) | Floor plan |
---|---|---|
Type 1 | 241 |
townhouse
Layout type | Size (sqm) | Floor plan |
---|---|---|
Type 1 | 258 |
villa
Layout type | Size (sqm) | Floor plan |
---|---|---|
Type 1 | 373 |
available in this project.
About the project
Direction White is located in North Coast, Matruh. The developer of Direction White is Arabella Group. The property types in Direction White Villa, Twinhouse, Chalet with a property size from 70 - 194 Sqm.
The completion date for Direction White is Feb 2025 and the finishing for the properties are Fully Finished.
Direction White is a luxury residential compound located in the North Coast of Egypt. It is a project that is being developed by City Edge Developments, which is one of the leading real estate companies in Egypt. The project is situated in a prime location that is close to all the major landmarks and attractions in the North Coast.
Location
Direction White is located in the heart of the North Coast, specifically in Sidi Heneish, which is known for its pristine beaches and crystal-clear waters. The project is situated just 80 km away from Alexandria and 310 km away from Cairo, making it easily accessible from both cities. Additionally, Direction White is just a few kilometers away from some of the most famous landmarks in Egypt, such as:
- Borg El Arab International Airport (75 km)
- The Pyramids of Giza (290 km)
- Ras El Bar (80 km)
- Hacienda Bay (15 km)
- City Center Almaza (280 km)
- Cairo Festival City Mall (280 km)
- Porto Marina (40 km)
Direction White masterplan

As a part of the larger project masterplan of Ras Al Hekma, Direction White masterplan by Arabella presents a premium coastal residential experience in Egypt’s North Coast. Located in the prestigious larger project masterplan, this fully finished development features villas, twin houses, and chalets ranging from 70 to 194 sqm, with completion expected by February 2025. Direction White masterplan is set in the serene Sidi Heneish area, known for its crystal-clear waters and white sandy beaches. The project offers direct access to major attractions and transport links while combining luxury design with top-tier amenities, making it ideal for vacationers and investors alike.
Key Features
Location & Nearby Attractions
- Marina 1 Yacht Marina & Alamein Towers – 2–3 minutes
- New Alamein City cultural & cinema district – 5 minutes
- Marina El Alamein archaeological site (ancient Leukaspis) – 10 minutes
- Golf Porto Marina & Aqua Park – 10 minutes
- New Alamein International Airport – 20 minutes
- Alexandria & Cairo via coastal highway – 180 minutes
Amenities
- Multiple swimming pools (indoor, outdoor, adult-only)
- Crystal lagoon & landscaped green areas
- Jogging and cycling tracks
- Beach clubhouse & social clubhouse
- Spa, gym, and sports courts (tennis, padel, football)
- Retail zone: restaurants, cafés, strip mall
- 5-star hotels & dancing fountains
- Underground and public parking
- 24/7 security with gated entry and surveillance cameras
- High-speed internet & solar energy systems
Location

Amenities
- • Kids Area
- • Hotel and Spa Facilities
- • Golf Club and Clubhouse
- • Garage
- • CCTV Security
- • Beach Access
- • Infinity Pool