Direction White is a premium residential compound by Arabella Development, located on Egypt’s North Coast in Sidi Heneish. Designed to offer modern coastal living, the project features a mix of villas, twinhouses, chalets, and townhouses ranging from 70 to 194 sqm. Fully finished and set for completion in February 2025, Direction White combines elegant architecture, functional layouts, and a wide array of amenities to provide a luxurious and comfortable lifestyle by the Mediterranean Sea.
Prime Location – North Coast, Ras Al Hekma
Situated in the heart of the North Coast, Direction White enjoys a strategic position in Ras Al Hekma, an area renowned for its pristine beaches and clear waters. Its proximity to Alexandria (80 km) and Cairo (310 km) ensures easy accessibility for weekend getaways or permanent residence. The location provides residents with both tranquility and easy access to essential services, entertainment, and key coastal landmarks including Hacienda Bay, Porto Marina, and City Center Almaza.
Detailed Amenities and Facilities
Direction White provides a comprehensive range of amenities for comfort, leisure, and convenience:
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Mall with supermarket, shops, cafés, and restaurants
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Social club, gym, spa, and beauty center
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Public and private swimming pools
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Kids’ play areas
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Jogging and cycling tracks
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Medical center and pharmacies
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ATMs and car care services
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Extensive garages
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24-hour security, CCTV, and electronic gates
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Solar backup generators
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Maintenance and cleaning services
Property Types and Sizes
The project offers a variety of units to suit different lifestyles:
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3-bedroom apartment
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3-bedroom duplex
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4-bedroom townhouse
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5-bedroom villa
Unique Architectural Features and Design Elements
Direction White showcases contemporary coastal architecture with spacious terraces, open-plan layouts, and modern finishes. The designs incorporate natural light, breezy interiors, and outdoor spaces that seamlessly integrate with landscaped gardens and water features, reflecting the calm and scenic character of the North Coast.
Lifestyle and Community Aspects
The compound promotes a balanced lifestyle, combining private leisure, family-friendly zones, and social hubs. Residents can enjoy swimming, sports, outdoor activities, and community events, while benefiting from a secure and serene environment close to the Mediterranean shoreline.
Investment Potential and Market Value
With its prime North Coast location, premium amenities, and high-quality finishes, Direction White represents a strong investment opportunity. Its appeal as a luxury coastal retreat ensures potential for value appreciation, rental demand, and long-term residential satisfaction.
Developer Profile – Arabella Development
Arabella Development is a leading real estate developer in Egypt, known for delivering high-end residential projects with a focus on quality, design, and lifestyle integration. The company combines modern construction techniques with a commitment to creating communities that reflect elegance, comfort, and sustainability.

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