Off-plan
Delivery Date: Q3 2026

Direction White

Launch price 19M EGP*

*Prices, availability, and purchase conditions may change frequently. Contact a representative for the latest availability and pricing.

Arabella developer Logo
Developer
Arabella
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Key information

  • Delivery date

    August 2026

  • Location
  • Payment plan
  • Number of buildings
  • Property types

    Apartment, Duplex, Townhouse, Villa

  • Ownership type

    Freehold

Payment plan

  • 20%

    Down payment

    At sales launch

  • Project timeline

    • Project announcement

    • Construction Started

    • Expected Completion

    About the project

    Direction White is a premium residential compound by Arabella Development, located on Egypt’s North Coast in Sidi Heneish. Designed to offer modern coastal living, the project features a mix of villas, twinhouses, chalets, and townhouses ranging from 70 to 194 sqm. Fully finished and set for completion in February 2025, Direction White combines elegant architecture, functional layouts, and a wide array of amenities to provide a luxurious and comfortable lifestyle by the Mediterranean Sea.

     

    Prime Location – North Coast, Ras Al Hekma

     

    Situated in the heart of the North Coast, Direction White enjoys a strategic position in Ras Al Hekma, an area renowned for its pristine beaches and clear waters. Its proximity to Alexandria (80 km) and Cairo (310 km) ensures easy accessibility for weekend getaways or permanent residence. The location provides residents with both tranquility and easy access to essential services, entertainment, and key coastal landmarks including Hacienda Bay, Porto Marina, and City Center Almaza.

     

     

    Detailed Amenities and Facilities

     

    Direction White provides a comprehensive range of amenities for comfort, leisure, and convenience:

     

    • Mall with supermarket, shops, cafés, and restaurants

    • Social club, gym, spa, and beauty center

    • Public and private swimming pools

    • Kids’ play areas

    • Jogging and cycling tracks

    • Medical center and pharmacies

    • ATMs and car care services

    • Extensive garages

    • 24-hour security, CCTV, and electronic gates

    • Solar backup generators

    • Maintenance and cleaning services

     

    Property Types and Sizes

     

    The project offers a variety of units to suit different lifestyles:

     

    • 3-bedroom apartment

    • 3-bedroom duplex

    • 4-bedroom townhouse

    • 5-bedroom villa

     

    Unique Architectural Features and Design Elements

     

    Direction White showcases contemporary coastal architecture with spacious terraces, open-plan layouts, and modern finishes. The designs incorporate natural light, breezy interiors, and outdoor spaces that seamlessly integrate with landscaped gardens and water features, reflecting the calm and scenic character of the North Coast.

     

    Lifestyle and Community Aspects

     

    The compound promotes a balanced lifestyle, combining private leisure, family-friendly zones, and social hubs. Residents can enjoy swimming, sports, outdoor activities, and community events, while benefiting from a secure and serene environment close to the Mediterranean shoreline.

     

    Investment Potential and Market Value

     

    With its prime North Coast location, premium amenities, and high-quality finishes, Direction White represents a strong investment opportunity. Its appeal as a luxury coastal retreat ensures potential for value appreciation, rental demand, and long-term residential satisfaction.

     

    Developer Profile – Arabella Development

     

    Arabella Development is a leading real estate developer in Egypt, known for delivering high-end residential projects with a focus on quality, design, and lifestyle integration. The company combines modern construction techniques with a commitment to creating communities that reflect elegance, comfort, and sustainability.

    Direction White masterplan

    image of Direction White by Arabella, North Coast, Ras Al Hekma, Direction White — [1]

    As a part of the larger project masterplan of Ras Al Hekma, Direction White masterplan by Arabella presents a premium coastal residential experience in Egypt’s North Coast. Located in the prestigious larger project masterplan, this fully finished development features villas, twin houses, and chalets ranging from 70 to 194 sqm, with completion expected by February 2025. Direction White masterplan is set in the serene Sidi Heneish area, known for its crystal-clear waters and white sandy beaches. The project offers direct access to major attractions and transport links while combining luxury design with top-tier amenities, making it ideal for vacationers and investors alike.


    Key Features


    Location & Nearby Attractions


    • Marina 1 Yacht Marina & Alamein Towers – 2–3 minutes
    • New Alamein City cultural & cinema district – 5 minutes
    • Marina El Alamein archaeological site (ancient Leukaspis) – 10 minutes
    • Golf Porto Marina & Aqua Park – 10 minutes
    • New Alamein International Airport – 20 minutes
    • Alexandria & Cairo via coastal highway – 180 minutes


    Amenities


    • Multiple swimming pools (indoor, outdoor, adult-only)
    • Crystal lagoon & landscaped green areas
    • Jogging and cycling tracks
    • Beach clubhouse & social clubhouse
    • Spa, gym, and sports courts (tennis, padel, football)
    • Retail zone: restaurants, cafés, strip mall
    • 5-star hotels & dancing fountains
    • Underground and public parking
    • 24/7 security with gated entry and surveillance cameras
    • High-speed internet & solar energy systems

    Location

    Map preview

    Amenities

    • Kids Area
    • Hotel and Spa Facilities
    • Golf Club and Clubhouse
    • Garage
    • CCTV Security
    • Beach Access
    • Infinity Pool

    Units

    from developer

    apartment

    Layout typeSize (sqm)No. of BathroomsFloor plan
    Type B255

    duplex

    Layout typeSize (sqm)No. of BathroomsFloor plan
    Type 1241

    townhouse

    Layout typeSize (sqm)No. of BathroomsFloor plan
    Type 1258

    villa

    Layout typeSize (sqm)No. of BathroomsFloor plan
    Type 1373

    available in this project.

    Contact information available soon

    Frequently asked questions

    Contact information available soon